Smeg Launches New Collection of Bold Colours for 2023
Smeg, the renowned Italian appliance brand, is thrilled to introduce an exciting lineup of fresh colors for its highly acclaimed FAB28 refrigerator. Launched in June, the FAB28 fridge now comes in four stunning new matte finishes: Azzuro Blue, Perfectly Pale Rust, and Matte Black (exclusive to AO). These colors represent Smeg’s vibrant offerings for the summer of 2023.
With a resurgence in the popularity of vibrant hues this year, Smeg was inspired to create this striking collection of FAB28 refrigerators, providing homeowners with the opportunity to customize their kitchens even further. Following current trends, the collection features earthy tones like rust and sand, complemented by uplifting blues. Drawing inspiration from picturesque Italian landscapes, Smeg has carefully selected colors that pay homage to its rich Italian heritage. The collection boasts a sleek matte finish, adding a touch of elegance to the overall design.

In 2022, Smeg previewed this collection in Milan and later conducted a public vote to determine the new FAB28 fridge color. Rust, Azzurro Blue, and Perfectly Pale emerged as the most popular choices among the eight color options available. Additionally, the inclusion of matte black completes Smeg’s range of kitchen appliances and accessories in this sophisticated finish, enabling homeowners to achieve a fully matte black aesthetic for their kitchens, complemented by matching appliances such as kettles, toasters, and the new Classic oven.
The FAB28 fridge by Smeg offers several features, including adjustable glass shelves, internal LED strip lighting, chrome accents, and a Life Plus 0-degree compartment. Each of the new designs reflects Smeg’s distinctive design ethos of “Made In Italy,” characterized by playfulness, evocativeness, and eclecticism—a philosophy that has continually evolved since its inception in 1997.

The new additions to the FAB28 refrigerator range will be available for purchase at £1,899 through shop.smeguk.com, Smeg’s flagship store on Regent Street, and select retailers. The matte black variant will be exclusively sold by AO.















