USM reflects its versatility and personality

 with the Relaunch of their Show room

USM, the renowned Swiss manufacturer of modular furniture, has totally revamped its Clerkenwell showroom to create a modern, natural and compelling space to reflect the company’s beauty, versatility and history.

USM Clerkenwell showroom

The UK showroom and office opened its doors in 2015 to great success, reaching a new audience of architects and designers in the capital’s most popular design district. The new iteration of the space sees a softer approach to the interior design, space planning and styling. The versatility of the USM Haller products manifests across the floor, seamlessly moving between workplace, residential lounge and back again. 

USM Clerkenwell showroom

USM appointed BDG architecture + design to the project, who have specified USM products in a number of schemes, including its own workplace at Sea Containers, had the vision and understanding to create a space that speaks of design quality and timelessness.

USM Clerkenwell showroom

Colin MacGadie Chief Creative Officer explains “Our initial response was to go back to the people who specify the product and use it and look at the environments that it would sit in. How do you set it up for hospitality and home? How do you set it up for office and working? How do you demonstrate its technical capabilities? How do you make it work for different customers so that they can relate to the product?”. 

USM Clerkenwell showroom

Further into the showroom a beautiful oiled oak table sits opposite the open-plan kitchen, which is suitable for dining, meeting and touch-down work. The kitchen space itself is completed by USM Haller storage that at once divides the space, stores crockery and glassware while providing an informal, social meeting point at which to have a coffee & chat.

Adding height and biophilia, plants are housed in a large configuration of Haller that incorporates storage, seating and planters and acts as a space-divider between the dining area and a quiet reading corner.

USM Clerkenwell showroom
USM Clerkenwell showroom

As a modular system USM proved its sustainable credentials, with over 85% of the existing furniture being reconfigured and used in the new showroom design. USM Haller recently received Cradle to Cradle certification which defines and develops recyclable products. It differentiates itself from conventional recycling by maintaining the quality of the raw materials over multiple product life cycles and by only using chemicals designated as safe.

USM Clerkenwell showroom

Ian Weddell USM UK CEO comments:

“The redesign of the showroom now takes you on a journey with defined areas that really showcase the creativity of USM. Blending between workspace design and residential the versatility and creativity of USM really excels. Clever styling with touches like the typewriters, cameras and old vinyl create warmth and reference USM’s 50-year history. We couldn’t be more thrilled with space”.  


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