USM

wins 2 Awards for the most innovative and inspiring stand in Milan 2018

Frame, awards their prizes for the most innovative and inspiring exhibition stands at the most renowned interior design fair in the world. USM won two Frame Awards with its stand at the Salone del Mobile 2018 for the categories “Best Use of Material” and “Trade-Fair Stand of the Year”.

USM comment “We owe these special honors to the brilliant ideas of the UNStudio Futures team (Amsterdam, NL) and the meticulous implementation of the USM team involved in the setup”.

We visited the stand and spoke with UNStudio Architect Lieneke van Hoek.

Too much HomeWork, not enough play? A dialogue about our work and life, today and in the future, was the theme.

USM & the UNStudio Futures team at Salone del Mobile 2018

USM & the UNStudio Futures team at Salone del Mobile 2018

Will offices still exist in 50 years’ time? UNStudio’s Futures team, together with USM, explored the shifting boundaries between work and domesticity, now and in the future. Way back in 1930, economist John Maynard Keynes predicted that, by the early 21st century, advances in technology would lead to an “age of leisure and abundance” in which people might work 15 hour weeks.

Well, it didn’t exactly turn out that way. Work rules our lives today more than ever, and technology allows work to invade our leisure time. As digital nomads we are increasingly mobile, ready to set up office wherever we are. Cafés resemble living rooms, restaurants feel like home kitchens, and co-working spaces have replaced the home office.

USM & the UNStudio Futures team at Salone del Mobile 2018

USM & the UNStudio Futures team at Salone del Mobile 2018

USM & the UNStudio Futures team at Salone del Mobile 2018

USM & the UNStudio Futures team at Salone del Mobile 2018

The stand at Salone del Mobile marked the beginning of a long-term exploration for USM . Over the past few years, it has become conventional wisdom that automation, along with advances in artificial intelligence, have put us on the path to a jobless future. But all may not be doom and gloom. With the eradication of ‘bad jobs’ we can focus on finding meaning in our working lives. How can we learn more at work? How can we play?

USM & the UNStudio Futures team at Salone del Mobile 2018

USM & the UNStudio Futures team at Salone del Mobile 2018

Designed by UNStudio’s Futures team, our booth explores the shifting boundaries between home and work life by exploding the rooms in which this takes place, creating hybrid domestic and office environments hidden within. Being highly sustainable, the single parts of the booth can be reused for the next project after Milan.

USM & the UNStudio Futures team at Salone del Mobile 2018

USM & the UNStudio Futures team at Salone del Mobile 2018

USM & the UNStudio Futures team at Salone del Mobile 2018

USM & the UNStudio Futures team at Salone del Mobile 2018

During the event they invited people to reflect on the human qualities which differentiate us from machines and to enter a dialogue with us. Will the future workplace be designed around qualities rather than professions? Will work in the future take place in an office at all? Feedback will inspire a WorkHouse this summer in Berlin, where USM will dive deeper into the idea of post-work and the need for lifelong learning to future-proof our careers.


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