How HERE Technologies Leads the Way

From delivery services to the single father on his way to pick up his daughter at football practice, this real-time traffic management system hopes to bring clarity to the roads of the world.

Before most of us leave the house, we check an app to gain insight about external conditions. The most commonly searched information would be about the weather, but with rapidly changing climatic conditions, even that has become harder to gauge. For mobility around the city, there are apps such as Waze and Google Maps, but even these do not give users a comprehensive, real-time view of what is happening on the road. There are times when Google Maps indicates an accident at a specific part of the road, but when you drive by, the accident has already been cleared. The information about the accident was 5 to10 minutes old, or the accident was dozens of feet away from where Google Maps placed it.

HERE Technologies offers various road users precise traffic conditions on a level that would make even Google jealous. They do it minute by minute, second by second, and lane by lane, right down to the exact centimetre.

HERE Technologies Source-here.com

HERE Technologies Source-here.com

There are many apps that can show you which roads are heavily congested at a given moment, but few that can breakdown that congestion by lane. Similar to observing the live video of the conditions on a road, HERE’s next level mobility and mapping capabilities are making life easier for delivery companies, ridesharing, coach operators, or just regular commuters. This is the HERE Traffic Dashboard for London, providing mobility insight of the British capital, all in one place.

This instantaneous digital guidance is made possible by capturing billions of GPS data points, road sensors, incident reports from emergency services, past vehicle speed observations, and other data from local authorities around the world. Users receive real-time and projected traffic patterns that are more accurate than other applications.

According to HERE, 80% of European and North American vehicles equipped with navigation systems use their mapping content, providing drivers with real-time road data.

HERE Technologies Lane level accuracy Source-here.com

HERE Technologies Lane level accuracy Source-here.com

HERE Technologies Lane level accuracy_Source-here.com

HERE Technologies Lane level accuracy_Source-here.com

In September 2018, HERE, BMW Group, and the City of Copenhagen collaborated in an urban data solutions project called System of Coordinated Roadside and Automotive Services for Traffic Efficiency and Safety 2.0 (SOCRATES 2.0). The project shows how traffic congestion could be solved by providing road users with data collected by both private and public entities. HERE’s high definition maps and traffic data, with BMW’s information gathered from its customers on the road, plus the city of Copenhagen’s real-time parking, construction, and event data, make for a comprehensive traffic management system.

Consider how traffic intelligence with second and centimetre level accuracy could change how we move around our cities. For emergency services, they could make their response times even faster, saving valuable seconds on the road, which could be the difference between life and death. These services can take advantage of the accuracy as they make their way to the scene of an emergency, and if it is an accident on the road, receive an instant notification without the need for delayed human contact. Delivery companies could be even more efficient with how they manage their fleet, with a metropolitan view of problem areas to avoid, so that packages can always arrive on time. A couple on their way to a show could make up for the fact that they are always late by knowing exactly the best time is to leave the house. A single father on his way to pick up his daughter after football practice can choose the right road based on weather conditions. Users who have been quick to implement solutions from HERE have been the makers of autonomous cars, who are making their vehicles even more intelligent with HERE’s location-based services.

HERE Technologies Source-here.com

HERE Technologies Source-here.com

HERE Technologies Electronic Horizon truck bend Source-here.com

HERE Technologies Electronic Horizon truck bend Source-here.com

Even as HERE has the roadways covered, their technologies are being used by other players in the mobility space too. HERE collaborated on a navigation app for Virgin Hyperloop One, so that its future riders can see where they will be in the system in real-time, just like on an airplane. They are also helping the leading provider of drone traffic management software, Unifly, to create an airspace map for drones that indicates no-fly zones and will eventually develop collision avoidance systems.

It is intriguing to think of all of the intricate ways that technology is helping us with mobility. We have become use to getting all types of information regarding road conditions, but too often the reality that we think is present was actually only real minutes earlier. HERE Technologies is showing us the way, by bringing traffic reality into the present.

Words Phil Roberts


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