Flux Lounge London

Flux Lab, part of Engage Works,  in London’s east end is an innovation lounge that was created in response to the demand for demonstrations of the latest emerging technologies. Flux describes it self as ‘a space for ideas that inspires conversations and the exploration of the art of the possible’.

Techspectations

Design Exchange went along to ‘Techspectations: The Power of Virtual Reality for Brands’, looking for an introduction to this world and to explore its possibilities. The day consisted of talks by Joe Bunion director at Engage Works, John Henderson, Founder at The Alphabet Collective, Richard Vincent, Founder of Fundamental and Tanya Laird, Founder and Digital Jam & #VRWritersRoom. These were all very insightful discussions but it was the creative possibilities that we were looking forward to, how can VR and AR be used in the creative industries?

Techspectations

These subjects did come up when the panel that consisted of Oliver Kibblewhite, Luke Robert Mason, Jason Lovell and Amelia Kallman, head of innovation at Flux, started to discuss the challenges and opportunities these technologies face. Will content ever be developed that allows for outer body experiences without the use of hallucinogens, and how can we create truly immersive and connected events? Or will the tech be relegated to just selling show flats and cars? What these technologies need is the influence of artists to push the possibilities and ask questions; the Flux Lab is the perfect place to do these things, and London is all the better for having such a great tech resource at its disposal.

Techspectations

The Lab is built to drive insights and knowledge as well as to stimulate conversation, ideas and innovation. It’s a space that gives leading minds a chance to get hands-on with the latest, emerging technologies; it invites people to explore the future of business through hands-on interaction with the newest, game-changing technologies. Leading brands, agencies and corporations can visit the lounges for demonstrations, workshops and a deep-dive into the future of key areas, such as retail, collaborative working, and experiential marketing. Hopefully all of the work and research that is done will eventually bring down the price of the tech and a larger group of creatives will be able to start playing with it and building worlds……worlds that we haven’t seen the likes of yet. That may be the true potential of all of this equipment and research.

Techspectations

Techspectations

One partner of Flux Lab that Design Exchange knows well is i2o3d, A group of passionate, experienced and like minded individuals, who’ve come together to bring an unrivalled solution for the digital capture of real world objects, allowing mobile augmented reality, virtual reality with Oculus Rift, 3D rendering, and 3D printing. I203d is an excellent example how a company can work with people and institutions that they wouldn’t normally; to produce something really quite unique.

Watch this space for an amazing collaboration.

Words: Josh Plough


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