‘Lemonade For All’
The common message behind the events produced by collaborative design duo Jerome Rigaud and Alexandre Bettler of Design Marketo, is one of food and fun. The most recent of these events being ‘Lemonade For All’ presented at Sofia Design Week 2011, where Design Marketo commissioned Lemon orientated products from designer/maker friends for presentation to the public. “As the saying goes, when life gives you Lemons, make Lemonade. So we did!” says Bettler.
“Design Marketo bloomed out of the frustration of seeing nice objects collecting dust on friends’ shelves; those objects were in our eyes little gems that designer and maker friends had put lots of love and passion into.” To redress this “we started commissioning projects based on briefs for events related with food and conviviality” This thread of localised collaboration is becoming more and more evident as strong, diverse networking circles expand.
When asked about the derivation of the ‘Lemonade For All’ pop up shop, Bettler remarked “we like the idea of a restaurant matching it’s season; our idea of an organic growth for our company is very similar to that…… >
Full feature in Issue 24 Autumn 2011 click here