Automobili Pininfarina invests in Pininfarina SpA design services

Supporting plans for a range of beautiful and innovative electric cars

Automobili Pininfarina reveals the images of the PFO hypercar prototype as it confirms an investment of more than €20 million in a new cooperation with Pininfarina SpA. The investment will underpin the design, development and production of the PFO electric hypercar and the future range of Automobili Pininfarina cars.

Paolo Pininfarina with the new PFO electric hypercar

Paolo Pininfarina with the new PFO electric hypercar

Michael Perschke, CEO, Automobili Pininfarina, said: “It is a pleasure and a privilege to partner with the world’s greatest car design house, Pininfarina SpA. This agreement brings us together and marks the beginning of two exciting chapters in our very different histories.

“For Automobili Pininfarina, it will form the cornerstone of our ambition to become the world’s most admired luxury electric vehicle company. For Pininfarina SpA, it delivers Battista’s dream of seeing a range of beautiful and highly desirable Pininfarina-branded cars on the roads.”

Automobili Pininfarina PF0

Automobili Pininfarina PFO

Luca Borgogno, Design Director, Automobili Pininfarina, said: “Our design brief to Pininfarina SpA is simple: to take their renowned design and engineering skill, which has produced many of the world’s most elegant and desirable cars, and combine it with our desire to develop and deliver the world’s most beautiful range of luxury cars. There is a purity in our ambition, the styling of our cars and our engineering focus on emissions-free sustainable performance. We have termed this ‘PURA’, and it will define everything we do in the coming years.”

During our tour of the Pininfarina SpA museum

During our tour of the Pininfarina SpA museum

As with all Pininfarina-designed cars, the end product is more than just a styling exercise. The Italian coachbuilder, known for designing many of the world’s most iconic cars, has always viewed automotive exterior and interior design, the driving experience, the passenger experience, and engineering innovation as equal partners. This design purity, where form and function are inseparable, defines what Automobili Pininfarina is terming its ‘PURA’ design vision for its own range of cars and all brand touchpoints.

Paolo Pininfarina explaining the story of Pininfarina SpA

Paolo Pininfarina explaining the story of Pininfarina SpA

The Pininfarina SpA Ferrari Sergio

The Pininfarina SpA Ferrari Sergio

The Pininfarina SpA Ferrari Sergio

The Pininfarina SpA Ferrari Sergio

The Pininfarina SpA Ferrari Sergio

The Pininfarina SpA Ferrari Sergio

Ferrari 458

The Pininfarina SpA, Ferrari 458

Silvio Pietro Angori, CEO, Pininfarina SpA, said: “We are very pleased to add Automobili Pininfarina to the list of the many prestigious car makers for which Pininfarina SpA will be designing cars in the future. This agreement will also allow us to show our expertise in engineering and manufacturing of limited-series cars. Starting with the stunning PFO, we will develop a range of cars for Automobili Pininfarina that I believe will stand side-by-side with classic Pininfarina cars in their beauty, purity and innovative technologies.”

1961 Alfa Romeo Giulietta Spider

1961 Alfa Romeo Giulietta Spider

Alfa Romeo

Alfa Romeo

Alfa Romeo

Alfa Romeo

Pininfarina Alfa Romeo concept car 2015

Pininfarina Alfa Romeo concept car 2015

Pininfarina PF0 Blue is the new colour for electric Performance cars

Pininfarina PFO, blue is the new colour for electric Performance cars


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