British Land opens Mayfair’s newest street in more than fifteen years

British Land unveiled Ashburton Place, the first new street to open in Mayfair in over fifteen years. Home to Clarges Mayfair, British Land’s super prime residential-led scheme, the unveiling of Ashburton Place represents a significant milestone for the development ahead of its launch in 2018.

Ashburton Place signage

Ashburton Place

To celebrate this landmark occasion, British Land commissioned two individual installations by Dutch lighting designer, Simon Heijdens and paper artist, Andy Singleton. Reflecting the outstanding artistry of their designs, both pieces have been positioned to take pride of place at Clarges Mayfair into the New Year.

Simon Heijdens Installation

Simon Heijdens Installation

Andy Singleton Installation

Andy Singleton Installation

Ashburton Place is the first major street to be launched in Mayfair since Curzon Square in 2002. Named after the Ashburton family, who were significant Mayfair landowners in the 19th century, its suffix of ‘Place’ was carefully selected to follow the long tradition of no ‘Roads’ on the Mayfair map.

Ashburton Place

Ashburton Place

The street was opened in an exclusive ceremony on Tuesday 5th December by Cllr Robert Davis, Deputy Leader and Cabinet Member for Business, Culture and Heritage, Westminster City Council. Speaking at the event, he said: “The opening of Ashburton Place underlines the continued growth of Mayfair and the vital role it plays within the vibrant borough of Westminster. The development of a new London street is such a rare occurrence and I’m honoured to join British Land to celebrate this culturally significant event.”

Cllr Robert Davis, Chris Gregg and James Taylor

Cllr Robert Davis, Chris Gregg and James Taylor

As part of its ongoing pledge to design, British Land today proudly revealed ‘Lightweeds’ and’ ‘Seasons of Mayfair’ installations from Simon Heijdens and Andy Singleton respectively. Both pieces incorporate nature’s elements from the surroundings of Clarges Mayfair.

Chris Grigg, Chief Executive of British Land, commented: “It is a privilege to be granted such a prime address in the heart of Mayfair to create a destination for people to work, shop and live. Exceptional design underpins our overall vision at British Land and our partnership with these two world-class designers celebrates our commitment to developing a very special, design-led development, in one of the capital’s finest locations.”

Simon Heijdens is renowned for his imaginative lighting installations and his works are represented in permanent collections across the globe such as at the MoMA in New York and the Victoria & Albert Museum in London. Lightweeds uses light to grow an ecosystem of living digital plants up the exterior of Clarges Mayfair, signifying breathing new life into the area.

Paper artist and illustrator, Andy Singleton is famed for his work for high-end British brands and destinations, such as Burberry, Liberty London, Kensington Palace and Harrods. ‘Seasons of Mayfair’ will be installed across seven retail windows at Clarges Mayfair from January onwards and will change throughout the year as the seasons unfold. The use of paper in his installation reflects Mayfair’s history as a centre for craftsmanship, and its intricacy captures British Land’s attention to detail.

Andy Singleton Installation

Andy Singleton Installation

James Taylor, Head of Clarges Mayfair, said: “We have strived for exceptional design throughout the entirety of Clarges Mayfair and we are thrilled with the bespoke installations by Simon Heijdens and Andy Singleton. The two pieces embrace nature’s elements, beautifully complementing the striking development and creating a visual kaleidoscope for the local community and visitors.”

Clarges Mayfair is a super-prime development of 34 luxury residences, overlooking Green Park and Buckingham Palace. Designed by architect Squire and Partners, the development complements the historic architecture of surrounding Piccadilly landmarks, including The Ritz and The Wolseley through the use of traditional Portland stone. Award-winning interior designer Martin Kemp Design has designed the ‘turn-key’ homes to the height of taste and sophistication.

British Land Clarges Mayfair view from Piccadilly

British Land Clarges Mayfair view from Piccadilly

Work began on site in early 2014 and the office element completed in mid-2016, with the residential element completing in 2017. Marketing of select apartments on the upper floors will be undertaken following the development’s completion, when purchasers can appreciate the unique design of the building, its location and the panoramic views.

Clarges Terrace

Clarges Terrace

Facade Detail

Facade Detail

Michael Squire, Senior Partner at Squire and Partners said: Squire and Partners designed Clarges Mayfair as an elegant response to the established Piccadilly streetscape, respecting the rhythm and scale of traditional buildings, and the spaces between them, whilst creating its own identity through contemporary details and craftsmanship.”

Clarges Mayfair British Land Grand HallStair

Clarges Mayfair British Land Grand Hall Stair

This story is free and open source. You have permission to republish our story under a Creative Commons license as long as you credit Design Exchange and relink back to our website.


Leave a Reply